D&AD - Handed in

After a minor problem in uploading the files to accompany the work boards I sent, I personally sent a CD to D&AD after being told to do so by e-mail.

Here are the finished posters, as a 3-part series...


Based on the three flavours they sold (before they went bust) the corresponding coloured flavour appears on each poster to match the sequence of a traffic light. The typeface was infact taken from collected PJ material, traced and re-created as an alphabet in illustrator. Three stages of a traffic light are shown with three stages of seeing the product, wanting it, then purchasing and drinking it - all with a direct message to instruct and hopefully sell. Of course this is too late for the company, but I am very happy with the design, which had to be altered for billboard use as I decided the graphics did not look right on landscape format.

Ashley